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Olay and ASDS Host Annual Free Skin Screenings

Marcia Cross will be the spokesperson for "Skin Cancer Takes Friends," the annual awareness campaign that encourages skin cancer prevention and detection through a national offering of free screenings.

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By: Jamie Matusow

Editor-in-Chief

In recognition of Skin Cancer Awareness Month this May, Olay and the American Society for Dermatologic Surgery (ASDS) announced that for the second year in a row, “Desperate Housewives” star Marcia Cross will be the spokesperson for “Skin Cancer Takes Friends,” the annual awareness campaign that encourages skin cancer prevention and detection through a national offering of free screenings.

Ms. Cross will kick-off the nationwide free skin cancer screening initiative and education effort alerting Americans about the importance of early detection and prevention in the fight against skin cancer. Not only will Ms. Cross help spread the word with media outreach efforts, on the Web, and in-store, she also will be featured in the program’s highly anticipated print advertising campaign, which will debut in May. More info: www.skincancertakesfriends.org

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